color correction

The theme and tone of the video rely on the precise usage of that right color at the right time. Color correction is a technical process that fixes color issues and makes footage appear as naturalistic as possible. The idea is for colors to look clean and real, as human eyes would see them in the real world.

color grading

Color grading is a process that involves the changing or enhancing of the color/s of a video or film in a digital manner. As a videographer, you have the freedom to control the footage you’ve created. The color grading process adds atmosphere and emotion to shots by coloring footage in new, often unnatural ways.

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